A neon sign for On that had to hold up on camera
A sign that had to work not just on a wall but in front of a lens. That puts very different demands on the LEDs than an ordinary commission.
Sport & lifestyleView →
Flying Fish
Brand colour in neon for Flying Fish
With a beer brand the challenge is not the shape but the colour: a brand colour on paper is a very different thing from that same colour as light.
- Client
- Flying Fish
- Sector
- Food & beverage
- Location
- Nederland
- Year
- 2026
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Kleurstalen getest
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Lichtomgevingen beoordeeld
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Keer gemaakt
The brief
Flying Fish has a recognisable house colour. The brief was to get that colour into neon — and that is where the problem starts, because a print colour and a light colour work in opposite directions.
A printed colour exists because ink takes light away. A neon colour exists because the LED emits light. So you cannot convert a CMYK value into an LED; you can only approach it and then trust your eye.
What we did
We started with samples: three flex colours in the right region, each bent into a thirty-centimetre piece and laid beside a printed swatch — once in daylight, once under bar lighting.
That second test decided it. The colour that came closest in daylight shifted under warm bar light into something that no longer read as the brand. We chose the version that is right in the room where the sign hangs, not the one that scored best against a neutral background.
The result
The sign hangs where it was meant to and people who know the brand recognise the colour immediately. That is the only test that counts.
Since then we ask for a photo of the room on any brand work, including the lighting that will be on.
Merkkleur in neon: wat je moet weten
Er zijn drie dingen die je kleur beïnvloeden, en maar één daarvan staat in je huisstijlhandboek.
- De led zelf. Er is een eindige set kleuren neonflex. RGB kan meer, maar mist de diepte van een toegewijde kleur.
- De silicone eromheen. Een gekleurde mantel verschuift de kleur nog een keer, en anders bij dag dan bij nacht.
- Het licht in de ruimte. Warm barlicht van 2700 K trekt alles naar geel. Een winkel op 4000 K doet het tegenovergestelde.
Ons advies
Vraag om stalen als de kleur echt moet kloppen. Wij sturen ze kosteloos op — dat is goedkoper dan een bord dat je twee keer moet maken.
More of our work
Neon built to survive a festival weekend
At a festival a neon sign is not decoration but equipment: it has to handle weather, transport, and thousands of people leaning on it for a photo.
EvenementenView →
One workshop, two sites
neonledsigns.nl is the Dutch site of neonled.be
Not a partnership, not a reseller, not a second company: it is the same business. The same workshop in Heusden-Zolder, the same bending table, the same people on the phone and the same signs.
We keep two sites because a Dutch customer asks different questions than a Belgian one — about iDEAL, about shipping across the border, about permits from their own council. Those answers belong where you go looking for them.
neonledsigns.nl
For the Netherlands. Free shipping, at your door in 3 working days.
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neonled.be
For Belgium. Same workshop, same signs, collection possible.
Order today, at your door in 3 working days
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