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On
A neon sign for On that had to hold up on camera
A sign that had to work not just on a wall but in front of a lens. That puts very different demands on the LEDs than an ordinary commission.
- Client
- On
- Sector
- Sport & lifestyle
- Location
- Nederland
- Year
- 2026
0
mm neonflex
0
Flikkering op camera
0
Werkdagen productie
The brief
The brief was short: something in neon that would appear in a campaign video. That sounds like an ordinary sign, but it is not. The moment a camera is involved, two things start to matter that never show up on a wall.
First, flicker. Many cheap drivers pulse the LEDs at a rate your eye averages out but a sensor does not. On footage you get banding, or a sign that pulses. Second, colour: neon that looks lovely to the eye can clip to a white blob on a sensor.
What we did
We picked flex with a lower output than usual and made up for it with a longer bent run. Same amount of light coming off the sign, less light per centimetre — on camera that is the difference between a readable letter and a white streak.
The driver became a flicker-free constant-current type instead of pulse width. And we put the sign under a camera in the workshop before it shipped, to see what the sensor made of it.
The result
The sign made it into the campaign without any grading work. No banding, no blown-out letters, and the colour on screen matched the colour in the room.
Which is why we now ask where a sign will hang and whether it will be filmed. Two sentences up front save a lot of disappointment later.
Waarom neon het goed doet in beeld
Een neonbord is een van de weinige lichtbronnen die je op camera als vorm herkent in plaats van als vlek. Een lamp is een punt, een softbox is een vlak, maar neon is een lijn — en een lijn houdt zijn tekening ook als hij overbelicht is.
Dat maakt het bruikbaar in advertentiewerk: je zet het bord in het kader en het blijft leesbaar terwijl je de rest van de scène vrij mag belichten.
Wat we zouden aanraden bij een soortgelijke opdracht
- Zeg vooraf dat er gefilmd wordt. Dat bepaalt de keuze van de voeding.
- Kies liever een groter bord met rustiger leds dan een klein bord op vol vermogen.
- Warme kleuren (geel, oranje, warmwit) zijn op beeld vergevingsgezinder dan koud blauw.
More of our work
Neon built to survive a festival weekend
At a festival a neon sign is not decoration but equipment: it has to handle weather, transport, and thousands of people leaning on it for a photo.
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One workshop, two sites
neonledsigns.nl is the Dutch site of neonled.be
Not a partnership, not a reseller, not a second company: it is the same business. The same workshop in Heusden-Zolder, the same bending table, the same people on the phone and the same signs.
We keep two sites because a Dutch customer asks different questions than a Belgian one — about iDEAL, about shipping across the border, about permits from their own council. Those answers belong where you go looking for them.
neonledsigns.nl
For the Netherlands. Free shipping, at your door in 3 working days.
you are here
neonled.be
For Belgium. Same workshop, same signs, collection possible.
Order today, at your door in 3 working days
Ready to put it on your wall?
Send over your idea and you will have a price and a design today. Say yes and it is at your door in three working days.